Introduction
JW Black Centenary Pack
Is that a long title or what? That was the title of an event put on by Diageo’s Johnnie Walker brand on 9/29/09 as part of a celebration of 100 years of Johnnie Walker Black Label. The host of the webcast was Andrew Ford, Master Blender for Johnnie Walker, and they aired the event from the Brandy Library in New York City. It was an interactive webcast, with participants able to ask questions via web form during the presentation. Attendance was by invitation only, owing to the “Art of Blending” kit sent to each participant (details below).
So, how did I get an invite? I don’t know how to put this, but I’m kind of a big deal. People know me. I’m very important.
Ok, so maybe that Anchorman quote doesn’t apply…I’m nobody, and definitely not a big deal. However, the guys over at WhiskyParty.net apparently ARE a big deal, and they got an invite. I was fortunate enough to have them give my name to their PR contact at Johnnie Walker. I exchanged emails with the JW rep on Sunday before the Tuesday event, and my “Art of Blending” kit arrived via FedEx an hour before the webcast. Thanks Mike and Dan!!!
The Art of Blending kit
"The Art of Blending" kit
The blending kit sent to each webcast participant included the following:
- 1 200ml bottle of Johnnie Walker Black
- 7 sample bottles containing 100+ ml of whiskies representing each region (plus an extra first-fill sherry speyside sample and a grain whisky sample)
- 1 Spiegelau whisky snifter (nosing glass)
- 1 measuring device
- 1 funnel
- 1 empty sample bottle for storing your own blend
- A tasting map
- A map of the whisky regions of Scotland
- A USB thumb drive with Johnnie Walker Black Label 100th Anniversary press materials and bio of Andrew Ford
Kit contents
The Whiskies
JW Black 200ml plus blending samples
The sample bottles provided with the blending kit only contain high-level descriptions of region or type. They did not divulge the distilleries during the webcast, although there were a couple of hints, and possibly some facial expression give-aways by Andrew Ford during Q&A. Also, all of the samples are representative of whiskies that would go into JW Black (which contains 40+ malts and grains), so they’re at least 12 years old.
Unfortunately, I’m recovering from a cold, so I’m saving full tasting and blending experimentation until my nose and throat are back to normal. My sinuses did clear up enough to be able to somewhat enjoy nosing them, and I did taste a couple.
About the sample bottles:
- Grain whisky – A very sweet, mild whisky with a definite “grain” aftertaste. Mr. Ford talks about grain whisky being important for blends, providing sweetness and drinkability. He likens it to rice or pasta in a food dish. I don’t know that I’m buying it. If it cost the same to produce a grain whisky and a single malt, would they really still choose to put the grain in the blend? I know it’s possible to create sweet, light, consistent tasting single malts these days.
- Lowland – This is almost certainly Glenkinche, given that there are very few lowland distilleries (even taking into account closed ones) associated with Diageo. Mr. Ford also gave something of an acknowledging smile when somebody guessed that it was Glenkinche.
- Speyside – Again, Mr. Ford seemed to almost give away the speyside distillery. He talked about Cardhu being a cornerstone malt for the Johnnie Walker blends. This is one that I tasted side-by-side with JW Black, and you could tell that it’s a big part of the blend.
- Sherry Cask – A very strong sherry smell that reminds me of Aberlour a’bunadh. He mentioned that it was a speyside malt. Possibly a Mortlach?
- Highland – A big clue was given for this one, when it was announced that our Highland sample was from a West Coast distillery. Oban jumps right to mind with that geographical reference. I tasted this one as well, but I’ve only had Oban once before. I need to get a bottle to have on hand for reference. It kind of reminded me of Clynelish (from memory), but that’s on the East Coast.
- Island – This one sure smells like Talisker, and wouldn’t you know that is a Diageo distillery and one that is known to play a big part in JW blends.
- Islay – I figured this would be Caol Ila, but nosing it as best as I could with my cold, it sure seemed to have the Lagavulin iodine in it. Score! I can’t wait to taste this one. [Update: I poured a little into a nosing glass and tried it, and I’m pretty sure it’s Caol Ila 12]
The webcast
Webcast with Master Blender Andrew Ford
Tomorrow, I’ll post a full review of the webcast presentation by Andrew Ford. I’ll also share some of the questions and answers from the event. Then I’ll probably do a third post about the whiskies once I’m healthy, and share the recipe and tasting notes for my own custom blend.
In the mean time, you can read an excellent overview of the webcast on the WhiskyParty.net web site, or check out the live blogging post by Liquor Snob.
Next Post: Part 1 of the webcast
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