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Following on the previous Friends of Laphroaig email, John Campbell has sent out another letter with official details of the Distillery Live event on September 25, 2009 at Maker’s Mark Distillery. News since the last letter includes the creation of a web site dedicated to the event at http://www.distillerylive.us.com.

Update 9/26/09: For those who missed it, here is a link to a video of the event: Laphroaig Distillery Live

Here’s the official letter:

Dear Friend of Laphroaig,

I promised in my last e-mail that I would write to you again with all the final details for the live Webcast we will be doing at Maker’s Mark Distillery in Kentucky, so here they are.

The online event will be happening on Friday, September 25 at 8 p.m. Kentucky time, which I’m told is Eastern Daylight Time (EDT). I believe that works out to 1 a.m. on Saturday the 26th for the UK. I know this isn’t an ideal time for our FOLs in Europe, but the video will be available a week or so later on the Laphroaig Web site for you to watch at your leisure if you can’t tune in live.

I hope as many of you as possible tune in live to submit questions to the panel (Kevin Smith from Maker’s Mark, John Hansell who is the Editor of Malt Advocate and, of course, myself) during the show. Anyone whose question is read out during the live broadcast will be sent a special prize as well, so remember to include your e-mail address when you submit the question.

We also have a special Web page set up which has a countdown on it, as well as some further information on the event. Go to http://www.distillerylive.us.com and make sure you bookmark the page so that you don’t forget the address on the 25th.

As I mentioned in my last e-mail, we will be tasting a range of Laphroaig expressions, including the 10 Year Old, the new 18 Year Old and the 25 Year Old. There are also some special items I am really excited about. The guys over at Maker’s Mark have found a famous chef who is going to cook some lovely food for us – designed to complement Laphroaig and Maker’s Mark whiskies. Hopefully I can get hold of the recipes in advance so all you culinary experts can try out the recipes, too.

As I mentioned in the last e-mail, we will also have a cocktail section. Thanks go to everyone who has already e-mailed me their suggestions for cocktails. We’ve had a lot of fun trying out your recipes. Remember, anyone whose cocktail is made during the show will win a special prize. If you haven’t e-mailed your suggestion, you still can. Just drop me a line at info@laphroaig.com with the subject line: Distillery Live recipes.

In other news, I have created a Twitter account – I am still a bit of a novice but am really enjoying connecting with some more FOLs from around the world in real-time. If you would like to follow my “tweets” (as I have been told they are called) then go to http://www.twitter.com/laphroaigwhisky. I will be updating with news in the build-up to Distillery Live, and I will, of course, also be updating the FOL homepage.

Slàinte,
John Campbell
Distillery Manager

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John Campbell, Laphroaig distillery manager, has sent out the following email to Friends of Laphroaig. They’ll be broadcasting live from the Maker’s Mark distillery in Kentucky on September 25, 2009. You can check out previous Laphroaig Live broadcasts here.

Dear Friend of Laphroaig®:

I have been talking to you for some time about our plans for the next live broadcast. Well I am extremely excited to announce that we have finally confirmed everything and this year’s broadcast will be live from the Maker’s Mark distillery in Kentucky.

For those of you who know a lot about Laphroaig you will know that we mature our whisky in Maker’s Mark barrels so it is a fitting collaboration I think – plus it’s a bit sunnier there than here on Islay so it should be a lovely setting!

We will be holding the event on Friday, September 25, 2009 at 8:00 p.m EST.  It promises to be an enlightening and entertaining good time for you and all your whisky-loving friends.

The broadcast will last around 40 minutes and will include a live question and answer session where you will be invited to put your questions to the panel. This will include Kevin Smith- master blender for Maker’s Mark, John Hansell – author of the famous Malt Advocate and of course myself. We will also have Simon Brooking, our US Ambassador on hand to answer any questions.

Those of you who have watched our last two broadcasts will know that we very much concentrated on tasting our range. This year as we are the guests of Maker’s Mark we wanted to do something a little different. We will of course be discussing what makes the Maker’s barrels so special for us at Laphroaig (and of course tasting some of the fine spirit) but we will also be trying a few food dishes that go well with Laphroaig and Maker’s Mark and also trying our hand at some cocktails! If any of you have any suggestions on dishes or cocktails please email them into me at info@laphroaig.com with the subject line: Distillery Live Recipes and any that we decide to make will win a special prize.

Pass this email onto your friends
As you know we always ask our ‘friends’ to help us spread the word about Laphroaig. This live tasting would be the perfect way to introduce all your friends to our unique single malt so please pass it on – unlike normal whisky tastings the web can accommodate everyone!

I’ll be writing to you again in the next couple of weeks with all the confirmed details including the website address but I just wanted to get the date and time firmly in your diaries.

I look forward to ‘seeing’ you on 25th!

Slàinte,

John Campbell
Distillery Manager

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