I got a press release from Diageo about a special Father’s Day deal. I’m attaching the full release below, but here’s the short version: Buy a bottle of Singleton 12, Talisker 10 or Dalwhinnie 15 and get two tickets to a “whisky master class,” which sounds like a really fun and educational whisky tasting. Note that the classes are only available in the following UK locations: Glasgow, Edinburgh, Newcastle, York, Sheffield, Manchester, Birmingham, Shrewsbury, Cambridge, Norwich, Oxford, Cardiff, Bristol, South London, North London, Chichester, Exeter
If anybody goes to one of these, I’d love to hear what you think of Diageo’s master class. Here’s the press release:
With Father’s Day rapidly approaching, the hunt begins for the ideal gift for the deserving Dad. The Ultimate Single Malt Whisky Experience could just be what you’re looking for.
This year help is at hand, for the first time, The Classic Malts Selection is offering the perfect solution. Buy a bottle of either THE SINGLETON® OF DUFFTOWN 12 year old single malt scotch whisky, TALISKER® 10 year old single malt scotch whisky or DALWHINNIE® 15 year old single malt scotch whisky, and receive two complimentary V.I.P invitations to a whisky master class. The Classic Malts team of whisky ambassadors will be hosting masterclasses in 17 major cities nationwide.
Research shows that over a third of alcohol gifts bought for Father’s Day[1] are single malt whiskies. So why not take it a step further this year, at no extra cost, present your dad with two tickets to a malt masterclass where he will try four different Scotch malt whiskies in the company of an experienced ambassador, who knows, he might just invite you to go with him!The complimentary whisky master class, hosted by a single malt whisky ambassador, will guide you through the world of single malt whisky using THE SINGLE MALT WHISKY FLAVOUR MAP™. With so many ages, regions and distilleries out there, there’s a diverse and exciting world of flavour for your father to explore. With the aid of the Single Malt Whisky Flavour Map, which has been created by experts, you/he can pin-point each flavour and identify what type of whisky suits your taste.
Your whisky ambassador will provide a selection of four Single Malt Scotch Whiskies for you to experience and savour, after the tasting they will leave you with your very own flavour map and some serving suggestions to inspire your newly acquired whisky knowledge.
For the perfect original gift this Father’s Day, choose either the ‘Perfectly balanced, naturally rich and smooth’ The SingletonÒ of Dufftown 12 year old, the ‘characterful and smoky’ TaliskerÒ 10 year old, or the ‘mellow, soft and fruity’ Dalwhinnie® 15 year old, available at all major retailers. Don’t forget you’ll also receive two invitations to this exclusive whisky master class.
Scotch Hobbyist's Blog 
damn it.
we dont get father’ day here in Israel.
i do wonder when will i get a whisky as a preset from my wee Raviv and Carmel.
but again, since whisky here is so fecking expensive due to customs, getting your dad a 100$ whisky is a bit too much….
did i mention i lived in the wrong country yet?
Slainte!
Yes, you may have mentioned that one or two times before, Gal. 😉
Maybe you and your wife can take up Father’s Day and Mother’s Day anyway…kick back and sip on one of your “special” whiskies this coming Sunday.
Cheers,
Jeff
Well done, Diageo. That’s what I say.
Over the course of my tour of Scotland’s distilleries, I discovered that the majority of those under Diageo’s umbrella were pushing the ‘Flavour Map’ and food and whisky pairing idea, together with numerous display boards throughout the distillery in question attempting to indicate to the visitor what flavour in the final overall dram was conceived in which stage of the production process. Indeed, in some hotels and bars there were packs for the proprietors and bottles of some of the Classic Malts so that they could both push the sales of single malt, but had the information behind the bar to do so knowledgably. The customer goes away knowing a little more about whisky, the premises increase their revenue from single malts and the industry swells.
They have been really pushing single malt education side of things, and I believe these master classes could be quite interesting. Might be worth “forcing” myself to buy a bottle of Dalwhinnie.